Media Bulletin

Apptitude Media launch Fade to Black

By Staff

25th April 2013

Category: Trade

Apptitude Media has announced the launch of Fade to Black, an international quarterly magazine for the iPad covering film, photography and “everything in between”.

The title will be produced by the team behind the British Journal of Photography and is aimed at image-makers who embrace the convergence of photography, video and multimedia.

Features will include interviews with “cutting-edge image-makers” working in fields such as documentary, art video, music promos and drama; articles covering documentary, fashion film, music promos, art videos and shorts; and previews of upcoming movies, festivals and exhibitions.

“I believe we are at the beginning of a new era of free-thinking creativity,” says editor Simon Bainbridge. “Technology is a huge driver in all the changes we are witnessing. The arrival of HDSLR cameras and affordable editing software has brought cinematic quality filmmaking to the masses, and along with the emergence of crowd funding and view-on-demand networks, it’s never been as easy to make a movie. But it’s the ideas and storytelling skills of the photographers, directors, producers and cinematographers that makes for great art. That’s why our focus is on the creative impetus behind our featured projects, providing an insight into the ideas process behind the scenes”.

For Issue #1, American artist Victoria Crayhon was commissioned to shoot a moving still for the cover, and inside there are interviews with fashion photographer turned filmmaker Elaine Constantine and Michael Najjar, the self-styled first artist into space, alongside Kelly Richardson, who talks about her hi-tech installation artworks, and Shaul Schwartz, whose first feature length documentary explores narco culture and the glorification of drugs lords in the Mexican badlands.

Fade To Black can be downloaded for free on the App Store. The magazine will officially launch at the Sundance London film and music festival, which takes place 25-28 April at The O2, for which Fade To Black is the official digital media partner.

More information on the title will be available on FeaturesExec shortly.

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