Publicis Blueprint’s ASDA magazine, the in-store publication for the Asda supermarket chain, has appointed Maxine Clayman as online editor.

Clayman is tasked with expanding the website’s non-food content. Her areas of focus include celebrity, travel, health and beauty, and lifestyle.

Clayman had been editing the ASDA magazine website on a freelance basis for five months prior to her appointment. Before this she worked at Cedar Communications for five years, where she managed the content of Tesco magazine’s website. She has also contributed to several national and regional publications including The Sun and Sun Online, The Times, The London Paper and The Express.

[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=8509&hilite=asda|_self|ASDA Magazine]