Atomic scores a wine hat-trick with Pernod Ricard UK
Atomic PR has been appointed by Pernod Ricard UK to lead the consumer and digital PR for three of its wine brands in the UK.
The brands are Campo Viejo, Jacob’s Creek and Argentinian wine brand Graffigna.
Atomic has been briefed to review the media and social footprints for each brand and then create integrated campaigns to help move them into new lifestyle environments.
Their remit includes heading up all facets of consumer PR including Jacob’s Creek’s sponsorship of the Wimbledon Championships and Campo Viejo’s Spanish inspired festival, Streets of Spain.