Axiom Communications hired by IFRA UK

Axiom Communications has been appointed by IFRA United Kingdom (International Fragrance Association United Kingdom) to handle its communications programme.

The appointment coincides with a rebranding of the association, formerly named The British Fragrance Association. IFRA United Kingdom, is the leading trade body representing UK manufacturers and suppliers of fragrances.

Jo Jacobius, managing director of Axiom Communications, said: “IFRA United Kingdom represents 98 per cent of the UK’s fragrance manufacturing market. The role these companies play is important as fragrances contribute significantly to our enjoyment of the products we use or experience every day.

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