TV2U, a live and on-demand TV service enabler, has appointed Babel PR to drive a multi-market brand awareness and media relations campaign for both its B2B and B2C offerings.

Babel PR is tasked with promoting the company’s solution portfolio in worldwide markets. This includes a cloud-based enabling platform for TV service providers, hotels, stadia and casinos, and its flagship consumer product TARA TV. Recently launched in Europe, TARA TV provides consumers with live and on-demand content to personal channels and gaming.

Babel’s scope of work will also involve profiling company CEO Nick Fitzgerald and supporting TV2U as it strikes up future partnerships. Earlier this month, TV2U announced that its TARA TV platform is being adopted by the Chinese government and will allow consumers in the market to legally and cost-effectively access Hollywood and other premium content.