Astound Commerce, a global digital commerce provider, has appointed Babel PR as its retained global agency, tasked with driving brand awareness for the company and its eCommerce offerings.

The brief sees Babel PR promote the company’s digital commerce solutions globally. This includes creative services, consultancy, interactive marketing and technology offerings that help brands, marketers and retailers deliver online shopping experiences to consumers across various channels and devices.

In addition to supporting Astound Commerce’s wider marketing initiatives and content development strategy, Babel PR will be responsible for media and analyst relations activity, promoting the company’s expertise and the real-world implementation of its eCommerce solutions to retail, ecommerce and marketing media. Astound Commerce’s customer portfolio boasts global consumer brands and e-tailers such as Adidas, Under Armour, Jimmy Choo, Belstaff, Versace, Hugo Boss and Crocs.