Barclays Corporate has chosen Babel PR to boost its influence in the technology, media and telecoms sectors.

The specialist TMT PR firm won a competitive four-way pitch against Hotwire, Bite Communications and IF Communications, to promote Barclays Corporate‘s position as the industry’s financial partner of choice.

PR activity will be focused on targeting specific media and shaping the news agenda in the three unique subsectors of Technology, Media and Telecoms in order to highlight the expertise of the 40-strong, UK-wide Barclays Corporate TMT team.

The company wants to build the Barclays Corporate brand in the TMT space by ensuring it is participating fully in key industry debates, by contributing intelligence to the market and by building the profile of its individual spokespeople.