The team behind England’s bid for the 2018 FIFA World Cup has appointed brand placement agency, Be Communications as an Official Supplier.

Be Communications will be helping to ramp up the Bid’s TV Product Placement activity, raise awareness and secure support for the World Cup Bid campaign.

They will focus on securing editorial coverage for the Back the Bid initiative by targeting key TV shows across entertainment, sports, fictional dramas, soaps and reality programming.

[lnk|http://www.becomms.com|_blank|Be Communications]