Gem & i, a luxury lifestyle fashion brand, has appointed Blunt Communications to handle its media exposure and PR enquiries.

Gem & i was set-up by Gemma Henry and Lauren Barnett with the emphasis on clothes being comfortable enough for lounging at home yet also stylish enough to hit the town. Based on everyday essentials, the Gem & i range also incorporates slogans and prints.

Gem & i's online shop can be visited here and the team can also be found tweeting @gemandi.