Private brewing company Wells & Young’s has appointed PR and creative communications consultancy Boom!

The agency has been tasked with raising the profile of the brewery’s beer brand, Bombardier, in the run up to St George’s Day and the Royal Wedding as it seeks to build its association with all things English and reinforce its positioning as the ‘Drink of England’.

The campaign, entitled the Great English Knees Up, will run alongside Bombardier’s in-pub activity that has the same theme.

The period from 22 April to 2 May sees four bank holidays and two weekends over eleven days, as the UK celebrates Easter, St George’s Day, the Royal Wedding and May Day.

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