Boom! appointed by A2E2

Boom! has been appointed by A Squared Elxsi Entertainment (A2E2), a joint venture between A Squared Entertainment and India's Tata Elxsi.

Headquartered in Los Angeles, A2E2 creates, produces, acquires and distributes digital kids' entertainment. Its TV brands include animations such as Warren Buffett's Secret Millionaires Club and Martha & Friends.

Boom! is handling corporate and consumer PR for A2E2 that will include a series of new brand announcements, corporate profiling and communications support for the company's attendance at major international TV markets including the annual MIPCOM TV festival in Cannes.

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