SportsDirect News, online news platform for sportswear retailer SportsDirect, has awarded its digital PR brief to creative communications agency Boom!

www.sportsdirectnews.com went live this week following a 6-month soft launch period. The site features an average daily output of over 100 sports stories and will focus on breaking exclusive sports news as well as providing up-to-the-minute stories, analysis and information.

Boom! will be focusing on building key strategic relationships with national online sports and lifestyle media, sports blogging communities and building and engaging with the site’s social media channels.