BOTTLE has been appointed by tyre manufacturer Goodyear to support its Goodyear Driving Academy PR campaign.

The agency will be responsible for a multi-channel strategy focusing on equipping parents with the tools to educate their children across a range of driving topics, themed "Parents Matter". BOTTLE will be reporting to consumer and brand PR manager at Goodyear Dunlop Tyres UK, Kate Rock. The team will be led by Kate Gibson, consumer director at BOTTLE.

The Driving Academy takes road safety and early driving education to 11-16 year olds in schools around the country.