BOTTLE has been appointed by Tayto Group to handle the UK consumer PR activity for its crisps & snacks products.

BOTTLE will promote the crisps range, including two exclusive Heinz flavours, in consumer media and will also kick-start a social media presence for the challenger brand, reporting into Suzy Broughton, GB marketing manager for Tayto.

The initial PR campaign, led by Kate Gibson, director of consumer at BOTTLE, will focus on increasing awareness of its Golden Wonder brand as the ‘full on flavour’ alternative in supermarkets, targeting everyday mums buying multipacks for the family as part of the weekly shop. This activity will be followed by a creative brand building campaign in the spring of 2013.