Brandnation has been appointed to handle all PR for the new Pretty Products brand and their hand and foot care product ranges. Brandnation’s initial brief is to create awareness of the new brand and promote its five initial products via both trade and consumer media.
The Pretty Products product range includes a 2-in-1 Moisturiser with Deodorant; a Moisturiser and Exfoliant for Pretty Feet and a Moisturiser and Exfoliant for Pretty Hands. Pretty Products – www.prettyproducts.co.uk – have been developed by a team of industry experts using the latest hero ingredients together with the latest advances in beauty technology. The products feature a non greasy finish and can be used for home manicures and pedicures.
Mary Killingworth, managing director of Brandnation says, “The science behind these new products is pretty amazing, and they really work. We look forward to working with this exciting, ambitious new brand, and to launching the product range to the UK media.”