Brandnation wins two new underwear brands

Brandnation, the integrated PR, marketing and creative services agency has been appointed to manage the UK PR for House of Holland underwear and Austrian brand Skiny.

Brandnation will be working to an extensive brief focusing on consumer and trade media and celebrity activation.

House of Holland’s AW12 underwear collection features a colour-filled extravaganza of delicate mesh and fashion forward shapes with pink, coral and lime pieces in UV for extra show-stealing effect. The collection is directional and cheeky with the strap line ‘YOU MAKE ME DANCE IN YOUR PANTS’.

Brandnation has also been appointed by Austrian brand Skiny, to launch its men’s and women’s ranges. Skiny will be launching swimwear, underwear, loungewear, bodywear basics and women’s lingerie collections into the UK for the first time.

The PR remit will encompass the brand launch, all consumer and trade PR together with an intensive social media plan.

Lizzy Jagger, daughter of rock legend Mick Jagger and supermodel Jerry Hall, is the face of Skiny’s SS13 collection – her second season with the brand. Lizzy joins a host of international supermodels, including Naomi Campbell, Helena Christensen and Laetitia Casta who have all fronted successful Skiny campaigns.

Mary Killingworth, Brandnation’s managing director comments: “Both House of Holland underwear and Skiny are fantastic wins for Brandnation and a great complement to the burgeoning fashion portfolio. The House of Holland underwear collection is vibrant and bounding with personality, whilst the Skiny brand encompasses a complete lifestyle proposition including underwear and loungewear, beachwear and basics. We are very excited about both brands and looking forward to hosting the UK Skiny launch party later in the year.”

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