British Champion Series (BCS) has hired Threepipe to plan, buy and implement all digital media activity in the run up to its annual final of the QIPCO British Champions Day.

Utilising the digital marketing and PR agency’s in-house real time bidding technology 'Beta Phi', BCS has hired Threepipe to drive quality, qualified and relevant traffic in order to drive ticket sales for race day on 19 October.

Hosted in Ascot, the event features five championship categories: Sprint, Mile, Middle Distance, Long Distance and Fillies and Mare.