The two companies will now work hand-in-hand on client projects in order to offer one digital proposition that covers both Search Engine Optimisation and Digital Public Relations.
They will remain two separate businesses but, with permission from clients on both sides, they will begin sharing best practice and knowledge around their specific UK and international campaigns.
The partnership now also sees the companies opening up their offices for each to share, meaning that Bronco can now have a presence in the South West of the UK and the same for 10 Yetis in the Leeds and Yorkshire region. There will also be an employee exchange programme set in place, so that skills and best practice can be shared.
The companies are now also sharing leads and new business opportunities where possible and accompanying each other on pitches in instances where the two brands can align to deliver a more comprehensive campaign.