Flower delivery network, Interflora, has appointed Nottingham-based Eden Public Relations to handle its UK consumer media relations and to fully manage its press office services.

Eden’s remit includes strategic PR support for Interflora’s key Collections; Christmas, Valentine’s Day, Mother’s Day, Spring and Easter and the launch of a new Luxury Collection, as well as creating and managing an efficient press office for the brand. Eden’s brief also includes support for events such as The RHS Chelsea Flower Show, to which Interflora returned as a Gold Medal winner in 2010.

Eden will work closely with the Interflora marketing team as the brand continues to demonstrate its experience in professional floristry as the UK’s “The Flower Experts”.

Isabel Jones, joint managing director at Eden, comments; “This is a marvelous win for Eden. The team is eager to build and establish Interflora as the source of expert floristry knowledge and reacquaint the British public and the media to the research and creativity behind the brand.”

Interflora was established almost 100 years ago and uses a network of 1,900 expert florists to hand-deliver flowers, bouquets and arrangements.

[img|jpg|left to right Jane Icke, Isabel Jones, Kathryn Greenwood and Kate Bateson from Eden.jpg]