Callstream appoints CCgroup to support growth

Callstream, a call management expert, has appointed CCgroup to handle its B2B technology PR across the UK.

CCgroup’s specific objective is to increase issues awareness and sales opportunities for Callstream’s call management technology in the insurance, travel and retail sectors.

CCgroup will highlight successful deployments of Callstream’s technology, and the wider business issues that the technology addresses. These include PCI compliance, digital marketing ROI tracking, business continuity and, for the insurance sector in particular, making the most of the opportunity that aggregator websites such as present.

CCgroup is known for its understanding of B2B technology purchasing behaviour, having been involved in the mobile technology industry for more than 20 years.

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