Candy Store, a fashion and beauty accessories brand, has appointed Talk PR to handle its UK launch and press office. 

Candy Store is the British arm of distribution company EB Brands. It has moved from the US to the UK retail market and is currently being stocked in various retailers, including department store Fenwick. Talk PR will be promoting the range of fashion and beauty accessories which include a cosmetic pouch/clutch bag, mirror and coin purse in a selection of candy-inspired colours.

Natalie Ellis, business development director at EB Brands, commented: “A targeted PR campaign in the UK is going to be vital for us to grow the Candy Store brand and catch the attention of potential buyers. With a reputable fashion retailer such as ASOS already on board, we’re confident that the range will be popular amongst other UK high street and online retailers. Talk PR has the range of expertise we are looking for to target fashion, beauty and lifestyle press and there has already been a great reaction at the Christmas in July showcase which the agency hosted this month.”