CCgroup has launched a business technology division.
Led by Will Gardiner, the stream will provide PR and digital marketing support to B2B technology companies and consultancies from four key areas of business technology: IT infrastructure, back office technology, workflow IT and business intelligence and big data.
CCgroup has historically focused on the mobile and telecoms, fintech and cleantech sectors, but has won a number of clients in these sectors this year that also target the enterprise market.
The agency has also launched a research white paper into the sources relied upon by IT decision makers.
The launch of the division follows CCgroup's recent management buyout.