Ceuta Healthcare Group has briefed specialist healthcare consultancy Spink to handle a consumer PR campaign for hayfever product Clarityn Rapide, owned by Merck Sharp & Dohme.

Timed to coincide with the upcoming hayfever season, Spink will seek to establish a communications strategy that focuses on the mode of action of Clarityn Rapide, positioning it as an innovative and modern solution for city-based hayfever sufferers.

Clarityn Rapide will be handled by the Spink’s consumer health team, headed up by Tara Burns, who commented: "“Creating cut-through in the hayfever and allergy category presents an exciting communications challenge. We plan to develop a modern twist around the condition, which will allow us to excite and engage with the media with a new and interesting story.”"