Chameleon has been confirmed as AnchorFree's lead EMEA and UK PR agency.

AnchorFree, which produces VPN software Hotspot Shield, promotes consumer online security and ensures private web browsing, disrupting censorship of commonly blocked content such as breaking news, social networking and search engines.

Chameleon, working with German partner agency Storymaker and MENA partner Wallis Marketing Consultants, will be targeting consumers across EMEA on behalf of AnchorFree.

The requirement is for a truly integrated communications campaign to help raise the profile of AnchorFree and its key products.

Steve Loynes, managing director, Chameleon, says: "AnchorFree has experienced great success in America, becoming the recognised leader in VPN software. We are looking forward to building on its achievement and reputation to further their ambitions in EMEA."

London-based Chameleon serves clients within the technology and B2B industry as well as the ICT, financial, bioscience, lifestyle, green, marketing and retail sectors.