Luxury online fashion broker Champagne & Lemonade has called upon Fire PR to strengthen its brand and support its growth.

The boutique PR consultancy has been signed up on a retained basis to handle media relations, influencers, social media, experiential marketing and live events for the company.

Champagne & Lemonade is an elite fashion broker specialising in pre-loved designer clothing, shoes and accessories. It provides discerning fashion fans with an alternative shopping experience and also gives designer label lovers and collectors an additional revenue stream.

Fire PR has assigned an account team of five consultants to the brief and activity has commenced. The campaign will be led by Tamara Vazquez Perez, campaign manager and overseen by Fire MD Stuart Campbell.