Irish based brand Chia Bia has appointed Richmond Towers to execute a high-impact consumer and trade PR programme to raise awareness of the brand in the UK and educate consumers on the benefits of good quality chia seeds.

In addition to driving awareness of the products’ health benefits, Richmond Towers has been tasked with communicating the message that for consumers to feel healthier, they should consume two tablespoons of Chia Bia chia seeds per day.