10 Yetis PR Agency has been appointed by specialist events company Chillisauce.co.uk to create and execute a one month PR campaign to generate increased brand awareness through consumer coverage.

The public relations activity will focus on generating more coverage for the company’s website and packages. Specifically, 10 Yetis will be tasked with assisting Chillisauce.co.uk in a worldwide competition to find two people from the UK to represent Britain. The project will also focus on launching a unique experience linked to the competition, which will be available for consumers to purchase. The campaign, which will have a video element, will run throughout January and February this year, aiming to generate as much relevant coverage as possible in that time.