Media Bulletin

Chocolate teams up with Gratterpalm to Chillax the Nation

By Licia Houghton

14th June 2011

Category: PR

Chocolate PR and Gratterpalm have been appointed by a new drinks brand, Chillax, to head the PR and marketing campaign for its UK and international launch into the FMCG market.

The two Leeds and London based agencies are collaborating to create an international buzz around the new natural mixer to hit the drinks market, kicking off with a ‘Naturally Chilled Summer’ campaign this week. Set to encompass in bar events, media relations and sponsorship, the PR campaign, which is to incorporate marketing messages such as ‘Change the habit of a night time’, is targeting the trade with communications to drinks buyers as well as creating a brand profile with key consumers, ABC 1C2 women 18-34.

To support the PR launch, Gratterpalm has produced a social media campaign based around Facebook, which is set to be the hub for summer partygoers looking to unwind. By creating a ‘Naturally Chilled’ playlist, the Chillax brand is engaging with up and coming talent, as musicians submit their sounds to create the ultimate summer playlist, which will be available exclusively through Facebook, Spotify and the Chillax website.

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