Premium biscuit brand Bahlsen has appointed Cirkle to drive awareness of the brand’s 40^th anniversary in the UK. Bahlsen, with its best-selling Choco Leibniz and Messino biscuits, has over 120 years’ biscuit expertise and is one of the leading manufacturers of sweet biscuits in Europe.

The campaign is planned to reach multiple touchpoints and to immerse and excite key stakeholders in the ‘Deliciously Continental’ world of Bahlsen. This will include direct to retailer experiential, a trade media drive as well as innovative commemorative memorabilia to give the campaign longevity.

The intensive two-month campaign kicks off with immediate effect, and has been timed to avoid Jubilee and Olympic fog.

Jon Dance, Bahlsen marketing manager says: “This is a busy year for the brand and an opportunity to get the trade onside and remind them of Bahlsen’s biscuit heritage and excellence. The nostalgic route Cirkle proposed is one we believe will really resonate and excite our key stakeholders.”

Cirkle board director, Rikki Weir comments: “We are delighted to welcome this leading biscuit brand into our portfolio and look forward to upholding Bahlsen’s premium image whilst bringing its ‘Deliciously Continental’ proposition to life.”