York Central Partnership has chosen Aberfield Communications to develop and implement a brand, communications and community engagement strategy to support the urban redevelopment of the largest brownfield site in northern England.

The Leeds-based communications agency has partnered with Sheffield brand consultancy Substance to provide support for plans to redevelop a 72-hectare site next to York’s railway station.

Promoted by the York Central Partnership – which comprises Network Rail, the Homes and Communities Agency, City of York Council and the National Railway Museum – the project will provide a significant number of new homes and office space on the site