Media Bulletin

Clients to Benefit from a ‘Brief’ Encounter at SLG

By Licia Houghton

1st April 2011

Category: PR

Manchester-based SLG Marketing is leading in innovative client service after employing the techniques of one of the world’s greatest psychological illusionists.

Influenced by the subtle physiological and physical signs indicated by a human body, the newly formed Technical team at SLG have today launched a tool which claims to transfer client thoughts exhibited via these channels directly into the minds of the Creative team – reducing the time spent around the boardroom table agreeing a brief and maximising the time spent on delivering work that’s guaranteed to be 100% right first time.

Deploying similar technology to that of a polygraph machine; the device, known as the ‘Easi-Brief’ can be simultaneously worn by both client and agency member during the thought process and is said to work best if worn in a darkened room. The device is guaranteed to work within half an hour but this time could be halved or even quartered dependent on the users.

Commenting on the concept, Mark Gill, SLG Managing Director said:

“The illusion of mind-reading has been around for many generations but it is only recently, through people like Derren Brown, that it has become less of an act of trickery and more of a scientific process based on the nuances of the human mind and body. This coupled with technology capable of recording a range of physiological indices has led us to create a tool which could potentially be the future of client service offering.”

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