Communicate magazine publisher launches title
Cravenhill Publishing has launched a title focusing on rebranding and brand development called Transform.
The magazine addresses rebranding, as well as the ways in which companies develop their brands over time and how brand impacts corporate reputation and public awareness.
The launch issue of Transform includes stories on sonic branding, digital strategies, the success of the Gibraltar FA's repositioning, Chinese e-commerce giant Alibaba's journey to its IPO, together with features on Maersk, Marks & Spencer and GardaWorld. The cover story focuses on how brands can come back to life after a crisis.