PR Agency CubanEight has been appointed by Rentokil Initial UK following a competitive four-way pitch.

The brief will see CubanEight raising brand awareness in the UK of two Rentokil Initial businesses – Rentokil Specialist Hygiene and Ambius – with campaigns including creative events, media relations and news announcements.

CubanEight will commence its contract with Rentokil Initial on 1 January 2016.

The team will be headed up by managing director Sian Gaskell, account director Annabel Parkinson-Lee and senior account manager Siobhan Eyres.