Curzon signs with Think Events to celebrate Bollywood centenary
Bollywood has become one of the world’s largest film industries since the debut of its first official film on 3 May 1913, Raja Harishchandra by Dadasaheb Phalke. As reported by The Telegraph, the UK is home to the largest audience for Bollywood films outside of India, contributing 15-20% of the industry’s profits.
The year-long festival will encompass events that cover food, talent, fashion, art, sports and film, tying in with London’s position as a global hub and tourist centre, seeking to strengthen cultural ties and understanding between the UK and India. The festival will culminate in a four-day extravaganza, ending at Wembley Arena, headlined by Bollywood superstars.