DARE interactive transformation

Superdrug’s bi-monthly customer magazine DARE has now expanded its distribution to eight major UK cities and is now using a multi-patented digital watermarking technology, bringing an interactive experience to 500,000 readers across the UK.

Readers can use their smart phones to scan latest issues and buy products from Superdrug.com.
[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=8501&hilite=DARE|_self|DARE]

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