Media Bulletin

DARE interactive transformation

By Staff

7th April 2011

Category: Consumer

Superdrug’s bi-monthly customer magazine DARE has now expanded its distribution to eight major UK cities and is now using a multi-patented digital watermarking technology, bringing an interactive experience to 500,000 readers across the UK.

Readers can use their smart phones to scan latest issues and buy products from

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

27th October 2016 Consumer

Danielle Lett named Acting Deputy Editor at Soul & Spirit

27th October 2016 Consumer

Alex Holder becomes Acting Content Director at ELLE

27th October 2016 Consumer

Deirdre O'Brien named best Entertainment Editor

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more