Diffusion has been selected by The Cayman Islands Department of Tourism as its retained agency in the UK and Europe.

The agency’s mission will be to re-introduce the Cayman Islands as the archetypal Caribbean destination for the discerning and adventurous traveller, and a safe, secure and inspiring choice for families.

Diffusion will be implementing a strategic, integrated programme across traditional and social media and third-party brand partnerships. A series of creative campaigns will aim to change the perception that the Cayman Islands are primarily a financial services centre and better position them as islands with stunning natural and underwater landscapes.