Diffusion selected to reposition the Cayman Islands

Diffusion has been selected by The Cayman Islands Department of Tourism as its retained agency in the UK and Europe.

The agency’s mission will be to re-introduce the Cayman Islands as the archetypal Caribbean destination for the discerning and adventurous traveller, and a safe, secure and inspiring choice for families.

Diffusion will be implementing a strategic, integrated programme across traditional and social media and third-party brand partnerships. A series of creative campaigns will aim to change the perception that the Cayman Islands are primarily a financial services centre and better position them as islands with stunning natural and underwater landscapes.

 

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