Digital fashion start up selects The Whiteoaks Consultancy

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DV Closet, a digital fashion start-up founded by entrepreneur Danae Varangis, has embarked on a PR and social media campaign with The Whiteoaks Consultancy.

With a background in and around the London fashion scene, Danae and her company provides consumers with virtual fashion styling via an app. The campaign, designed around the official launch of the DV Closet app and associated fashion line, is dedicated to raising awareness of the brand through thought leadership and furthering its presence on social media by focusing on engagement with its customers.

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