Fashion trade magazine Drapers has appointed instinct pr to provide PR support for its 2012 Drapers Fashion Awards.
Emap owned Drapers is widely celebrated as a key resource for the UK fashion industry. As a growing brand with multiple, diverse channels to market, Drapers offers news, insight and trend information vital for any business seeking a competitive edge in this fast moving world.
instinct pr will start work on the campaign immediately and will continue until after the Drapers Fashion Awards take place in November 2012, working with editor in chief Caroline Nodder and Dominique Gait, retail and media group events manager of EMAP.
Nodder comments: "This year’s awards are set to resonate across the UK fashion industry. Drapers' Fashion Awards recognise success, talent, and innovation and we're proud that it has become a must attend event for industry CEOs each year. Coming on the back of a magazine refresh and to coincide with the magazine's 125th Anniversary, the 2012 Awards will be the best yet."
instinct pr’s campaign will consist of a multi-platform PR strategy that will take Drapers into mainstream media highlighting its integrity and authority in the UK fashion industry. Activity will include unveiling the nominations shortlist through Drapers’ social media tools, facilitating a new consumer award, profiling key members of the Drapers team and judges, supporting the awards on a regional level and maximizing the Awards in the media.
Jonathan Kirkby of instinct pr comments: ‘We are honoured to be working with such an iconic fashion magazine as Drapers. We are building our events PR side of the agency and have a strong experienced team on board to work hard on the Drapers Fashion Awards. We have some really exciting ideas that we plan on executing for this campaign that will reaffirm Draper’s authority and take it back to its fashion roots – you’ll see a different side to Drapers!”