Dynamo has won the PR account for UK games company Cheatwell Games.

The London-based consumer tech agency will launch the company’s App-Player game for Christmas 2011, which allows the family to play around a traditional board format, and use apps on the iPhone, iPod Touch or Android smartphone to provide multiple game formats and questions. Games include Humm Bug, Tension, Masquerade and Great Trivia.

Dynamo will launch the game to the trade and retail press, consumer press and dedicated Android and iPhone app publications using traditional media relations, social media, and digital communications.

Paul Cockerton, Operations MD for Dynamo, said: “Our campaign will focus on showing that this new format of board game will encourage kids to play with the family because of the new technology involved.”

[lnk|http://www.dynamopr.com/|_blank|Dynamo]
[img|jpg|Cheatwell Games’ App-Player]