Fuelled by its digital currency, WildCoins, and proprietary ad platform, BrandBoost, WildTangent’s games service allows consumers to rent games, purchase them or play for free courtesy of brand advertisers.
Dynamo will be providing media relations, event support, social media and digital communications activities for the games company, as it looks to drive awareness amongst UK and EMEA developers, advertisers and gamers.
Dynamo has also been tasked with introducing WildTangent to the Android developer community and Android-owning gamers to help WildTangent further develop its partnerships in UK and Europe.
Carol Rogalski at WildTangent, director, corporate PR and marketing communications, said: “WildTangent is known in the US for bringing consumers quality games to their PCs – as well as throwing the best parties! Dynamo showed a clear understanding of the European App market and we’re looking forward to the agency building our brand and driving developer, advertiser and consumer adoption.”
Dynamo founders were recently interviewed by the FeaturesExec Media Bulletin.
[lnk|http://www.featuresexec.com/bulletin/news.php?newsid=XmAmg&hilite=|_self|FeaturesExec interview with Paul Cockerton and Peter Bowles]