Push PR has been appointed to handle the PR for luxury handbag brand Ella Rabener.

Push will launch the brand to the UK and international press; raising awareness of the collections and the brand. All Ella Rabener bags are limited editions of 100 bags per style, reflecting Rabener’s belief that exclusivity is at the core of what defines luxury.

Launched in January 2015, Ella Rabener is the brainchild of Manuela Rabener, who left her management consultant career in New York, Munich and Dubai, to start the business.