Media Bulletin

EML merges with Wildfire

By Licia Houghton

6th May 2011

Category: PR

On 1 May EML and Wildfire PR merged to create one of the largest independent technology PR agencies in the UK.

The new global tech PR agency, EML Wildfire, combines the two agencies’ complementary service offerings, skill-sets and tech sector knowledge and has a projected fee income of £2 million per annum.

EML Wildfire’s service offering is designed to create measurable success in the digital age for b2b and consumer technology brands of all sizes from start-ups to multi-nationals; the agency will offer an integrated approach to campaigns designed to build market authority, engage target audiences and create sales opportunities across multiple channels.

“Our discussions began last summer and the more we talked the more it made sense,” commented Richard Parker, managing director of EML Wildfire. “The benefits for clients and our staff became so compelling that we would have been mad not to do it. The merger means that we are a more comprehensive agency, with a broader service portfolio, helping us to meet the evolving needs of an expanding client roster in the digital era.”

Debby Penton and Lorraine Jenkins from Wildfire PR will join Richard Parker, David Marsden, Andrew Shephard and Paula Fifield of EML on the board of the new agency.

EML Wildfire is occupying extended offices on the upper floor at The Albany Boathouse in Kingston-upon-Thames, which will accommodate the expanded team of 28 people.

You can follow EML Wildfire on Twitter @emlwildfire
[lnk|http://www.emlwildfire.com/|_blank|EML Wildfire]
[img|jpg|EML Wildfire]

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