EML Wildfire will develop and implement a PR programme to build awareness of the flexible retraining methods that Train4TradeSkills offers for future plumbers, electricians, gas or renewable energy engineers, to a recognised City & Guilds standard. EML Wildfire will build awareness and credibility for Train4TradeSkills through a series of press and broadcast media campaigns in the UK.
Train4TradeSkills was founded in 2006 and has put several thousand people through its blended learning programme of e-learning, virtual reality and hands on practical workshops, enabling people of all ages and occupations to change their career path or launch into their first job.
Debby Penton, Director at EML Wildfire said: “With current pressures in the job market and increasing demand for sustainable skills, Train4TradeSkills provides life-changing solutions to enhance working lives. The PR strategy will use students and successful graduates from the course to engage with the public and build brand awareness of both Train4TradeSkills and the possibilities open to those looking at a new career.”