Entice Communications has been appointed by Conscious Food Ltd to handle the consumer PR for the launch of Digestive Mix, a proprietary blend of herbs and seeds specifically formulated to aid and assist the digestive process.

The Digestive Mix is the first Ayurvedic organic product that naturally targets digestive problems and "offers real hope to sufferers of IBS, Crohn’s disease and food intolerances."

Entice Communications will be launching the Digestive Mix to consumer press to support retail distribution and generate sales.

“We are thrilled to be working with Conscious Food and really believe in the ethos of their products. We are looking forward to getting the Digestive Mix campaign underway and delivering results that will help to drive the business forward,” said Laura Nathan, founder and managing director of Entice.

For more information on Digestive Mix or Entice Communications, please contact Laura Nathan on +44 (0)20 8959 3656, or email laura.n@enticecommunications.com.