Entice Communications has been appointed to handle the marketing and PR for the UK launch of Speedflex, a group fitness training concept.

The campaign will focus initially on the launch of the first London-based Speedflex centre in Lombard Street as well as raising brand awareness of the concept amongst consumers to support subsequent centre openings.

Speedflex offers individuals cardio and resistance circuit training using the Speedflex Training System, which responds to and creates resistance levels based on the force of each individual.