Manchester-based Ethos public relations has been handed the brief to raise the profile of HometownPlus, the organisation behind Wiganplus.

HometownPlus aims to improve communities and the well-being of their people, creating a sense of belonging, pride and increased prosperity, by bringing together individuals, businesses and local authorities and rewarding them for their participation. Wiganplus is a community co operative that uses smart card technology to connect individuals and organisations in Wigan.

Ethos public relations will focus on helping Wiganplus grow its membership both in terms of individuals in the town taking up the free smart card and local businesses and organisations making offers through the scheme.

[img|jpg|The Wiganplus card]