PR agency Eulogy! is launching a strategic content marketing division to help clients amplify their stories to their target audiences across a wider range of online and offline channels.

E!Content is led by Noelle McElhatton, who was previously editor of Haymarket’s trade publication Marketing and before that, content editor for the Brand Republic Group, where her clients included YouTube and Yahoo.

The launching Eulogy! division provides strategic content, events and partnerships for B2B and B2C clients, with an emphasis on measurable results, such as boosted site traffic, lead nurturing and customer retention.

The team includes digital designers, copywriters and community managers. Services range from planning and strategy, content creation across social, editorial, graphical and video platforms, to amplification, listening, analytics and measurement.