Both agencies will collaborate to offer cross border strategy development, implementation and creative campaigning for both existing clients and prospects.
Collectively, DGC and Eulogy! have seen an increased demand from clients for cohesive strategies covering the two creative/media centres of the world. The new partnership will launch with two clients – The Brand Union and MEC (part of GroupM) – and discussions with many more prospective clients are underway.
Lara Leventhal, Eulogy! MD, comments: “We’ve been looking at the best way to enhance the services we offer our clients in the US market for some time. In our discussions with DGC it became apparent there was not only a complementary culture but a common skill set. The media, advertising, marketing services and digital communities are themselves seeking out global opportunities and need PR support which mirrors this. This announcement also supports Eulogy!’s international growth strategy”.