The communications strategy will target key corporate, media and agency audiences, to showcase Getty Images’ breadth and depth of content and services, from imagery, video and music, to their API service Connect and cement the company as the first port of call for customers’ multimedia content needs. Furthermore, Eulogy! will draw upon the wealth of expertise of Getty Images’ spokespeople to highlight the evolution and innovative approach of the business, ultimately positioning Getty Images as an industry pioneer.
The PR activity will also promote iStockphoto, the web's original source for royalty-free stock images, media and design elements, continuing to reinforce its own identity as a one-stop solution for small businesses. Eulogy! won the business in a competitive pitch against four other agencies.