‘start today’ is a campaign which aims to work with businesses to deliver positive messages to the UK about simple steps people can take towards a sustainable lifestyle.
Brands including P&G, EDF, IBM, Eurostar, M&S, Virgin Money, MORE THAN, Aviva, B&Q, Birds Eye and Everything Everywhere have signed up to the campaign.
On 1 Nov, each brand will unite their marketing activity with a central theme of ‘start something good today’. Through channels including radio, print, DM and social media, brands will suggest one idea for more sustainable living that their consumers can relate to and immediately adopt. These ideas could build on brand values or draw on Start’s existing agenda.
Eulogy! will be responsible for raising awareness of the initiative and encouraging brands and media owners to pledge their support.